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Blogs

Stay ahead with expert AI trends, transformative innovations, and industry insights

Average Customer Acquisition Cost: A Comprehensive Guide

Learn how Questera lowers the cost of acquiring a customer using smart AI-driven lifecycle execution.

29 April, 2025

15 User Experience Flows and How AI Agents Like OMNIA Optimize Them

Explore real flow examples and see how smart user experience flows improve your product with OMNIA AI using user flow analysis and UX insights.

29 April, 2025

15 Customer Onboarding Best Practices: A Complete Guide

Learn 15 customer onboarding best practices to boost retention in 2025, reduce churn, and personalize new user journeys with help from Questera’s smart AI agents.

24 April, 2025

Generative AI vs Agentic AI: What is the Difference?

Learn how Generative AI creates and Agentic AI acts. Discover their roles, key differences, and how they’re revolutionizing industries together.

24 April, 2025

How AI Agents Transform Customer Engagement in Immersive Experiences?

Discover how AI Agents are transforming customer engagement through immersive experiences like AR, VR, and personalized interactions across industries, from retail to healthcare. Explore the future of CX with Questera's intelligent AI solutions.

22 April, 2025

Top 5 Ecommerce Retargeting Strategies Using AI Agents

Explore 5 powerful eCommerce retargeting strategies using AI agents to personalize ads, increase conversions, and streamline marketing with automation and predictive insights.

16 April, 2025

Business Intelligence Forecasting and Decision-Making Explained

Discover how Business Intelligence Forecasting, data visualization, and analytics help predict trends and improve decisions with Questera’s AI Agent GIA.

12 April, 2025

How Questera Activators Evolve with Prescriptive Analytics?

Discover how Questera Activators harness prescriptive analytics to deliver AI-powered next-best-actions (NBA) that optimize marketing decisions, boost engagement, and drive growth.

11 April, 2025

Emerging AI Technologies & Trends

Discover how emerging AI technologies like Large Language Models and Agentic AI are transforming marketing, personalization, cybersecurity, and predictive analytics. Learn how Questera powers smarter, faster, and data-driven customer engagement.

11 April, 2025

6 AI-Driven Lifecycle Marketing Strategies

Discover 6 powerful AI-driven lifecycle marketing strategies to boost engagement, retention, and sales. Learn how platforms like Questera make personalized, automated marketing effortless.

08 April, 2025

Setting Up an Omni-Channel Marketing Stack

Discover how to build a high-performing omni-channel marketing stack that connects your tools, data, and channels for seamless customer experiences. Learn the steps, tools, and strategies to future-proof your marketing with AI, automation, and personalization.

07 April, 2025

GRETA (Growth Engineering Agent) Explained

Discover GRETA, Questera’s AI-powered Growth Engineering Agent that automates A/B testing, optimizes user journeys, and accelerates growth with real-time data insights. Experiment smarter, iterate faster, and scale effortlessly with AI-driven precision.

05 April, 2025

Combining Segmentation & Analytics for Hyper-Personalization

Discover how hyper-personalization, powered by AI-driven segmentation and analytics, is transforming marketing. Learn how Questera helps brands create tailored, real-time customer experiences that drive engagement, loyalty, and ROI.

03 April, 2025

The Power of AI and Graph Intelligence

Explore the power of AI and graph intelligence in revolutionizing customer experiences. Learn how businesses use graph databases, predictive analytics, and machine learning to enhance personalization, detect fraud, and optimize cross-channel user journeys, shaping the future of marketing and customer engagement.

03 April, 2025

Sega (Intelligent Segmentation Agent) Overview

Discover how SEGA, Questera’s Intelligent Segmentation Agent, transforms marketing with real-time behavioral insights, predictive modeling, and AI-driven personalization.

01 April, 2025

The Future of Data Analysis: How GIA Leverages Graph Intelligence?

Turn complex data into clear insights with GIA, Questera’s AI-powered analytics agent. Real-time trends, fraud detection, and smart decisions effortlessly.

28 March, 2025

Omnichannel Journeys: The Role of OMNIA

Unify your marketing channels with OMNIA, Questera’s AI-powered tool designed to enhance personalization, boost retention, and maximize ROI.

26 March, 2025

ELMA (Email Lifecycle Marketing Agent) Guide

Meet ELMA, your AI-powered Email Lifecycle Marketing Agent. Automate personalized emails to activate users, boost conversions, and prevent churn.

25 March, 2025

SARA (Smart Ads Retargeting Agent) In-Depth

Boost ad performance with SARA: AI-powered retargeting for smarter, high-converting ads on Google & Meta.

23 March, 2025

Agentic AI in Marketing: The Future of Customer Engagement

Agentic AI is transforming marketing with smarter automation, deep personalization, and predictive insights to create campaigns that truly connect.

13 March, 2025

Introducing Quest Activators: How AI Agents Transform Marketing & Growth

Imagine an unstoppable AI dream team, automating tasks, analyzing data, and driving business growth—24/7, no coffee breaks needed.

11 March, 2025

What is an AI Customer Engagement Platform?

Discover how an AI customer engagement platform improves customer interactions with chatbots, predictive analytics, and personalized experiences. Learn how AI-driven automation boosts satisfaction, loyalty, and efficiency.

11 March, 2025

Enterprise-Grade AI Marketing: Scalability, Security & Success at Scale

Discover how enterprise conversational AI and artificial intelligence customer support drive scalable, secure, and successful AI marketing. Learn how AI helps businesses enhance customer engagement and streamline operations.

10 March, 2025

AI-Driven Lifecycle Marketing & Product-Led Growth for SaaS

Discover how AI-powered lifecycle marketing fuels product-led growth (PLG) for SaaS. Learn how AI personalizes user journeys, drives engagement, and automates growth with Questera’s smart AI agents.

06 March, 2025

AI-Powered Customer Engagement for E-commerce: Boost Conversions & Retention

Discover how AI is transforming e-commerce with personalized shopping experiences, smart customer support, and data-driven marketing. Explore Questera’s AI agents and learn how they boost conversions and retention effortlessly.

05 March, 2025

The Future of AI in Marketing & Business Intelligence: Trends & Predictions

Discover how AI is transforming marketing and business intelligence. Explore trends, predictions, and opportunities in AI-driven analytics, personalization, and automation. Learn how AI-powered platforms like Questera are shaping the future of customer engagement.

04 March, 2025

Personalized Lifecycle Marketing & Growth Engineering with AI Agents

Leverage AI for lifecycle marketing automation & customer engagement. Predict, personalize & optimize every touchpoint with Questera’s agentic marketing solutions.

01 March, 2025

Intelligent Segmentation & Data Analytics: How AI Is Transforming Customer Insights

AI is redefining customer engagement, and Questera is at the forefront. Learn how intelligent segmentation, predictive analytics, and AI-powered insights can transform your business strategy.

25 February, 2025

Omni-Channel Retargeting: Strategies for Personalized Customer Journeys

Powerful omni-channel marketing automation to personalize customer journeys, optimize engagement, and drive conversions seamlessly.

24 February, 2025

AI-Powered Customer Engagement: Boosting Lifecycle Value in the AI Era

AI-powered platforms enhance customer interactions with data, automation, and personalization. Questera excels with scalable solutions and top-tier support.

20 February, 2025

Top 5 AI Customer Engagement Platforms to Watch in 2025

Explore the top 5 AI customer engagement platforms of 2025, driving better experiences through real-time data, personalized messaging, and smart integrations.

11 January, 2025

Understanding AI Agents: The Building Blocks of Smart Customer Engagement

Dive into the fundamentals of AI agents and explore how they serve as the cornerstone of intelligent customer engagement strategies. Uncover their role in automating tasks and improving the overall customer experience.