Top 6 Braze Competitors in 2025

When people talk about customer engagement today, Braze often takes center stage. It has built a strong name, but the market has never stood still. Many teams now want more innovation, more speed, and more intelligence in how they connect with their customers. This is why 2025 feels like it could be a turning point.

The emergence of Braze alternatives is demonstrating to us that the future belongs to platforms deploying AI, personalization, and autonomous campaign execution in smarter ways.

In this blog, we will walk through the top Braze competitors 2025 that are setting new standards. You will also see how Braze alternatives are no longer just copies but real leaders in their own right.

By the end, you will have a clear Braze competitors list and a sense of which customer engagement platform competitors bring the most value today.

Profile of Each Braze Alternatives

1. Questera (Rank 1)

Why it leads

When we talk about the most innovative Braze alternatives, Questera is the clear leader. What makes it special is its foundation on agentic AI. Rather than providing teams with just tools, Questera instead offers them autonomous AI agents to utilize: SARA for ads, ELMA for email marketing, SEGA for segmentation, and GRETA for growth engineering. Each agent communicates and collaborates with others to execute tasks that previously required whole teams. This means businesses no longer spend weeks planning campaigns that might fall flat. Questera simply makes growth execution faster, smarter, and more reliable.

Innovation edge

While many alternatives to Braze still focus on automation, Questera has moved beyond that. It executes end-to-end lifecycle marketing in a way that is almost ten times faster than legacy platforms. The key is how these AI agents act without waiting for constant human input. They can create campaigns, adapt them in real time, and optimize for performance continuously. The innovation here is not about giving marketers dashboards but about letting them grow without being tied down by manual workflows.

Strengths

• Multi-channel AI agents for email, ads, user journeys, and segmentation.
• Autonomous campaign creation that eliminates delays and bottlenecks.
• Predictive analytics and AI-driven optimization that reduce wasted spend.

Best for

For startups and enterprises that value full lifecycle growth through AI-driven execution, Questera is the clear winner. For companies that are ready to say goodbye to disjointed tools - Questera is a breath of fresh air.

2. MoEngage (Rank 2)

What makes it great

MoEngage has always been seen as one of the best Braze competitors 2025 because of its emphasis on personalization. MoEngage's core strength is prioritizing insights based on AI-driven analytics to analyze user behavior and understand how to respond at the right time - enabling companies to create strong retention strategies.

Innovation edge

MoEngage supports multiple channels including push notifications, SMS, WhatsApp, and in-app messaging. The ability to combine these channels gives teams more control over how they interact with users. It was also recognized as Gartner Peer Insights Customers’ Choice 2025, which only confirms how much customers value the product.

Strengths

• Strong personalization powered by behavioral analytics.
• Broad reach across push notification, SMS, WhatsApp, and in-app engagement.
• Users point to industry leaders as in reference groups and sources of validation.

Best for

MoEngage is best for mobile-first organizations that want to scale and build personalization without being trapped by complex enterprise systems.

3. WebEngage (Rank 3)

Why it stands out

WebEngage earns its place in the Braze competitors list because of its powerful journey designer and its wide reach across different channels. Many companies in APAC have embraced WebEngage for its ability to keep customers engaged for longer.

Innovation edge

What differentiates WebEngage is its focus on retention. Its in-app engagement capabilities are robust, and its extensive workflows allow teams to configure journeys that suit different customer segmentation, making it a safe option for organizations that want to cultivate existing users as opposed to chasing only new users.

Strengths

• Easy-to-use journey designer.
• Omnichannel workflows across push, SMS, email, and in-app.
• Strong retention and engagement capabilities.

Best for

WebEngage is best suited for brands operating in fast-paced environments who are looking to optimize user retention with less complexity.

4. Klaviyo (Rank 4)

What it is known for

Klaviyo is arguably the most popular Braze alternatives in the e-commerce sector as it's tightly integrated with Shopify and most retailer platforms.

Innovation edge

Klaviyo combines customer data platform features with strong email and SMS automation. This allows e-commerce brands to personalize messages in real time. Unlike traditional tools, Klaviyo focuses on transactional and behavioral data that directly affects revenue.

Strengths

• Seamless Shopify and e-commerce integrations.
• Klaviyo's out-of-the-box CDP features enhance personalization.
• Revenue-driven email and SMS campaigns.

Best suited for

Klaviyo is best for online retailers who desire an easy but powerful way to scale email and SMS personalization.

5. Iterable (Rank 5)

Why it stands out

Iterable often appears alongside other customer engagement platform competitors when flexibility comes up. This tool allows for multiple channels and is built to meet the needs of mid-market and larger enterprises.

Innovation edge

Its strength lies in flexible workflows and its ability to test and optimize campaigns continuously. Iterable also includes embedded messaging and strong A/B testing tools, which make it appealing to marketers who want more control over experimentation.

Strengths

• Cross-channel workflows that can adapt to different business needs.
• Advanced A/B testing for continuous optimization.
• Embedded messaging features for greater personalization.

Best for

Iterable is best for mid-market and mobile-first enterprises that need flexible campaign structures.

6. Salesforce Marketing Cloud (Rank 6)

Why it stands out

Salesforce Marketing Cloud is one of the more traditional marketing automation alternatives, yet it remains a strong competitor. Its biggest advantage is its alignment with Salesforce CRM, which many enterprises already use.

Innovation edge

Salesforce Marketing Cloud has capabilities through features like Journey Builder, Einstein AI, and insights capabilities that allow enterprises to manage the customer journey at scale. While it may not be growing as quickly as newer platforms, it truly is a stable choice of an enterprise organization.

Strengths

• Deep integration into the Salesforce CRM.
• Enterprise ready with multiple advanced features.
• Analytics and AI offerings are strong through Einstein.

Best for

An enterprise already in the Salesforce ecosystem and looking for consistency.

Conclusion

The world of customer engagement is moving faster than most people realize, and innovation is now the deciding factor. Companies are no longer satisfied with platforms that only automate campaigns. They want solutions that are smart, fast, and deeply personal. That is why the conversation around Braze alternatives is growing louder each day.

Some focus on e-commerce, others on retention, while a few lean heavily on enterprise data. Yet among all these options, Questera stands apart. With its agentic AI, Questera does more than automation. It makes marketing autonomous, scalable, and far more efficient than traditional tools. For businesses reviewing Braze alternatives or looking through the Braze competitors list, the decision comes down to speed, personalization, and growth potential.

While every option has its place among customer engagement platform competitors and marketing automation alternatives, Questera sets the pace for the future. It shows that the winners will be the ones who embrace real intelligence, not just tools, to drive growth.

FAQs

What can readers expect from this blog on Braze competitors 2025?

Readers can expect a clear look at the top Braze competitors 2025, ranked by their level of innovation. The blog shares why some platforms are better suited for today’s marketing challenges and how each one is different. It also shows how Questera leads the pack of Braze alternatives with features built for modern growth teams.

Why should businesses even care about Braze alternatives?

Every business wants stronger customer engagement, faster results, and tools that work across channels without stress. Many teams often feel stuck when their platform no longer delivers the value they expected. This is where exploring alternatives to Braze makes sense. It is not about abandoning tools quickly, but about finding smarter options that help you stay ahead.

What makes Questera stand out among the top Braze competitors 2025?

Questera is not just another platform on the Braze alternatives list. It focuses on agentic AI, automation, and speed, giving teams engagement that is ten times faster. Businesses can scale without worrying about silos or wasted resources. Unlike many customer engagement platform competitors, Questera blends personalization, analytics, and growth strategies in one place, which makes it a clear front-runner.

Are all marketing automation alternatives the same, or do they differ a lot?

Not all marketing automation alternatives are built the same way. Some focus on email campaigns, others on cross-channel journeys, and a few on data insights. What separates Braze alternatives is how quickly they innovate and adapt to the needs of businesses today. Choosing the right one can feel like finding the right partner who matches your pace.