Email sequence · 5 steps
Onboarding Email Sequence Template: 5 Emails + Timing
Five emails over 10 days that move a new signup to one activation event, then stop.
Use the template →Lifecycle email templates
Sequences you can send this week.
Copy-ready lifecycle email sequences with send timing, segment rules and the metrics to watch. Every template includes the full copy for each step, when to send it, who receives it and how to tell whether it worked.
Email sequence · 4 steps
Win-Back Email Sequence Template: 4 Emails + Segments
Four emails over 21 days for customers who stopped using the product, ending with a clear preference choice.
Use the template →Survey and follow-up · 6 steps
NPS Survey Follow-Up Template: Emails by Score Group
A survey email, one reminder and a different follow-up for each score group, closed with a 'you said, we did' update.
Use the template →Need the decision behind a sequence rather than the copy, such as how to define activation or design a holdout? See the field guides. Want to run these with your own data? Discuss your workflow.
