Top 7 Email Marketing Alternatives to Mailchimp

A lot of people still use Mailchimp because it has been around for a long time. But if you’ve used it recently, you’ve probably felt how clunky it can get. The platform gets expensive fast, and setting up proper email marketing automation takes more time than it should. Many teams now want more than just templates and lists. They want AI email marketing tools that do the heavy lifting.

In 2025, users are looking for Mailchimp alternatives that feel faster, smarter, and easier to work with. Tools that use behavior to send the right message without all the back and forth. The best email marketing platforms today are flexible, clean, and powered by AI.

This blog covers 7 powerful Mailchimp alternatives with AI. You’ll find the best email marketing tools that give you more control without slowing you down.

What to Look for in a Mailchimp Alternative with AI Capabilities

When you're comparing Mailchimp alternatives, it’s easy to focus on pricing or how pretty the emails look. But if you want to move faster and do better, you need to look under the hood. The best email marketing platforms today are powered by AI, and that makes a big difference in what they can actually do.

• AI-driven segmentation and personalization

Old email marketing tools group users based on clicks or tags. Newer AI email marketing tools go deeper. They study behavior and context to build smarter segments. This helps you send more personal, more useful messages without sorting through endless data.

• Predictive analytics

You don’t want to wait and watch. Good email marketing software should help you know what’s coming. Look for Mailchimp alternatives with AI that predict open rates, user churn, or next likely actions. These insights help you act earlier and stay ahead.

• Behavioral triggers and smart workflows

If your emails still depend on static rules, they’ll miss the mark. The best email marketing tools today use behavior to trigger actions in real time. This makes your email marketing automation faster, smarter, and way more accurate.

• Multichannel execution

You’re not just sending emails. The strongest Mailchimp competitors let you also reach users through push, SMS, or in-app. This lets you talk to people where they actually spend time.

• Integrations that actually work

You shouldn’t need to patch ten things together. The best Mailchimp alternatives connect easily with your product, CRM, and ad platforms. This helps you sync your messages with how people actually use your product.

Top 7 Mailchimp Alternatives with AI Capabilities

1. Questera

Best for: SaaS and eCommerce brands looking for autonomous AI lifecycle marketing

What makes it different

If you’ve been juggling too many email marketing tools to get one campaign out the door, you’re not alone. Most tools still make you write, test, and review everything manually. Questera does the heavy lifting for you. It is one of the only Mailchimp alternatives with AI that actually creates, personalizes, and sends your campaigns using autonomous AI agents. You can set it once and watch it handle everything, from testing to copywriting to targeting.

AI features

Questera’s built-in agents like ELMA write emails, build journeys, and even test what works. Its predictive engine tracks user behavior to retarget or prevent churn in real time. It also supports email marketing automation across channels like email, push, and in-app.

Pros

Autonomous AI. Smarter email marketing automation. Clean, real-time personalization without the wait.

Cons

It is best for fast-scaling or product-led teams who are ready to automate at a deeper level.

People also read: 5 Best Email Automation Tools Compared

2. Brevo (formerly Sendinblue)

Best for: Small to mid-sized businesses wanting affordability and automation

What makes it different

Brevo is one of those Mailchimp competitors that has stayed consistent over the years. It combines email marketing tools with a lightweight CRM and SMS. You don’t need a developer to build automations here. The visual editor lets you build full flows with rules and conditions. If your team is small and budgets are tight, Brevo helps you keep your campaigns moving without wasting time.

AI features

It uses AI email marketing tools like send-time optimization, so your emails go out when users are most likely to read them. You also get heatmap insights to see where users click most often.

Pros

Affordable pricing. Great delivery rates. Simple to use without much training or setup.

Cons

The AI features are helpful but still more basic compared to the newer Mailchimp alternatives with AI.

3. ActiveCampaign

Best for: Businesses focused on customer experience automation

What makes it different

If your marketing involves multiple touchpoints like email, SMS, and a CRM, then ActiveCampaign is worth exploring. It’s one of the best email marketing platforms for full-funnel communication. While it may take a bit of time to get used to, it rewards you with deep automation control. You can build journeys based on behavior, tags, purchases, or even website visits.

AI features

Its predictive sending feature uses AI email marketing tools to pick the best time for delivery. It also applies machine learning to score leads based on how likely they are to convert or churn.

Pros

Ideal for B2B and DTC brands who want a mix of personalization and structure.

Cons

It has a steep learning curve, especially for users who are new to email marketing automation.

4. Klaviyo

Best for: E-commerce brands (especially Shopify)

What makes it different

Many Shopify sellers looking for strong email marketing software switch to Klaviyo once Mailchimp starts feeling limited. What sets Klaviyo apart is its deep integration with online stores. It tracks what your users buy, browse, or ignore, and uses that to build personalized journeys. It also gives you access to detailed customer lifetime value data.

AI features

Klaviyo uses predictive analytics to estimate customer churn, next likely order, and revenue potential. Its AI email marketing tools help you sort your users into segments automatically, so campaigns stay relevant.

Pros

Built for ecommerce. Strong data tools. Works beautifully with platforms like Shopify and BigCommerce.

Cons

Pricing can increase quickly as your list grows, which may limit usage for smaller brands.

5. Moosend

Best for: Budget-conscious marketers needing automation

What makes it different

Moosend keeps things clean and simple. It doesn’t throw too many features at you all at once. If you’re a small brand or startup trying email marketing automation for the first time, this tool gives you everything you need without a huge price tag. It is one of the lesser-known Mailchimp competitors, but it checks many of the right boxes.

AI features

Moosend uses AI email marketing tools to recommend products based on past behavior and predict the best time to send emails. These tools help make each email more relevant without needing constant manual edits.

Pros

Friendly pricing. Easy learning curve. Pre-built automation flows to help you launch faster.

Cons

The CRM side is basic, which might not be enough if you’re managing multiple touchpoints or teams.

6. MailerLite

Best for: Beginners and small teams

What makes it different

Many marketers just want something that works without a hundred tabs open. MailerLite fits that need perfectly. It’s one of the most beginner-friendly Mailchimp alternatives and is great for small teams. The interface is simple, and setting up a campaign only takes a few minutes. You don’t need to read long help docs or watch tutorials to get started.

AI features

While its features are light, it does offer AI-powered subject line suggestions that help improve open rates. It also includes smart resend automation to make sure your message reaches those who missed it the first time. These features give your emails a better shot without a lot of back and forth.

Pros

MailerLite is clean, easy to use, and cost-effective for basic email marketing automation.

Cons

The AI email marketing tools are very limited compared to other advanced Mailchimp competitors, so you might outgrow it quickly.

7. Ortto(formerly Autopilot)

Best for: Data-driven marketers wanting visual journeys

What makes it different

Ortto takes a different route from most email marketing tools. It gives you a clear, visual way to map your customer journeys. If your team likes data and cares about how each piece connects, Ortto helps you build smarter workflows with fewer mistakes. It blends CDP, analytics, and email marketing automation in one platform.

AI features

Ortto uses predictive pathing to decide the most likely next step a user will take. It also scores users based on their engagement, which helps you prioritize who to reach out to and when. These features make Ortto one of the smarter Mailchimp alternatives with AI for performance tracking.

Pros

Advanced analytics, clear journey mapping, and strong performance data for your email marketing software.

Cons

It can take a little time to set up properly, especially if you’re used to simpler email marketing platforms.

Not All Mailchimp Alternatives Are Built the Same

Finding the right Mailchimp alternative depends on what your team really needs right now. If you want something simple and affordable, MailerLite or Moosend are great picks. For ecommerce, Klaviyo works well. If you need advanced automation, ActiveCampaign or Ortto offer strong features.

But if you're looking for real speed, personalization, and execution without constant manual work, Questera is in a league of its own. It is one of the only AI email marketing tools that actually creates and sends campaigns using smart agents. Among all Mailchimp competitors, Questera gives you faster results with less effort, making it one of the best email marketing platforms today for SaaS and product-led teams.

FAQs

1. What is the best Mailchimp alternative with AI personalization?

If you want personalization that feels truly one-to-one, Questera is one of the best email marketing platforms for that. Its agents personalize in real time using behavior.

2. Which Mailchimp competitor supports omnichannel campaigns?

Many Mailchimp competitors support email only. Questera handles email, push, and in-app together, so your messages always reach the right place at the right time.

3. Does Questera support AI-generated content?

Yes. Questera uses smart agents like ELMA and BECCA that actually write and test content for you. It is built for autonomous email marketing automation

4. Are these tools suitable for non-technical users?

Most of these Mailchimp alternatives are easy to use without a tech background. Tools like MailerLite, Moosend, and Questera are built for simplicity.