10 Ways a Growth Marketer can Benefit from AI Agents in 2025

The rate of technological change is accelerating; have you observed this? Something fresh appears whenever we blink. In the field of AI agents, one of the most dramatic shifts is now occurring.

AI is receiving significant funding from major corporations like Amazon, Google, Microsoft, and Meta. Specifically, they invested $246 billion on AI in 2024, a 63% increase over the previous year. But you know what? With estimates indicating around $320 billion in 2025, they want to invest considerably more.

Those of us working in marketing may ask why this is relevant to us. Well, these AI agents are changing the game. Let's take a closer look at the role these AI agents play in growth marketing and how they can help us achieve our goals.

The Role of AI Agents in Growth Marketing

Let’s clear something up. AI agents aren’t simply another marketing tool. They are basically digital team members who can learn, think and make decisions, instantly. AI agents scan data, predict consumer behavior statements, and instantly take into account changes. Traditional automation relies on rules. Once programmed, they rely on the rules you program.

Think about it. The majority of marketing tools work the same way. You set rules, they follow them. If a customer leaves items in their cart without purchasing, the tool will send an email to remind them to buy. This is useful, but not smart. The AI agent takes it a step further. The AI agent will not only send the reminder email, but will also analyze for patterns of why the customer left - determining what can draw them back, and then leveraging that information to re-engage, whether that means sending a reminder email or giving a discount, or different engagement based on that customer’s behavior.

An AI agent does not wait for instructions. An AI agent is continuously learning from consumer actions, tracking patterns, figuring out what works and optimizing based on that behavior over time. Ads will optimize and increase effectiveness, emails become more personal, and marketing campaigns are soon working automatically and optimizing themselves. While traditional tools require constant tweaking, AI agents handle things on their own, making real-time adjustments to improve performance.

This is why growth marketers are paying attention. AI agents aren’t just helping, they are changing the way marketing works. Now, let’s look at the specific ways AI agents are shaping growth marketing and what that means for the future.

How AI Agents are Benefitting Growth Marketers in 2025?

Growth marketers are using AI agents to target the right audience, optimize ads, personalize emails, and make data-driven decisions faster than ever. But this isn’t just about AI in general, it’s about how Questera’s AI agents are making this a reality. Each agent is built with specific abilities designed to enhance customer engagement, boost conversions, and drive smarter marketing strategies.

Let's see this through the lens of Questera’s AI agents and see how they are transforming growth marketing.

Smarter Audience Targeting & Segmentation

One of the biggest challenges in marketing is figuring out who to target. You don’t want to waste money showing ads to people who will never buy. With Questera AI agents like SEGA, you can analyze massive amounts of behavioral data to identify high-intent users, the people most likely to engage.

But that’s not all. AI agents also predict Customer Lifetime Value (CLV), which helps marketers spend their budgets wisely. Instead of treating all customers the same, AI agents focus more on the ones who are likely to stay longer and spend more. This means higher conversions and lower wasted ad spend.

AI-Powered Ad Optimization & Retargeting

Traditional ad campaigns require constant manual adjustments. You test different headlines, change images, and tweak targeting settings. But AI agents like SARA do this automatically. They create, test, and optimize ad campaigns in real time.

Here’s how it works. An AI agent sees that a person visited your website but didn’t buy anything. Instead of just showing them a random ad, it analyzes their behavior. Maybe they looked at a specific product multiple times. The AI agent then personalizes an ad just for them, showing them a discount or a testimonial that might convince them to buy. This dynamic ad personalization makes a huge difference in return on ad spend (ROAS).

Personalized & Automated Email Marketing

Generic emails don’t work anymore. People ignore them. AI agents make emails feel personal by writing content that speaks directly to each user. BECCA and PECCA create email content based on a customer’s past behavior, interests, and even the words they respond to the most.

But emails aren’t just about words. ELMA automates the entire lifecycle marketing process. It sends the right email at the right time, making sure users stay engaged. If someone signs up but doesn’t take any action, ELMA might send them a welcome guide. If they buy a product, she might follow up with useful tips or recommendations for similar products. This isn’t random, it’s AI-driven engagement that increases retention and sales.

Real-Time Data-Driven Decision Making

Marketers used to rely on monthly reports to make decisions. But by the time you analyze the data, it’s already outdated. AI agents like GIA change this. They process and interpret data instantly, helping marketers adjust strategies in real time.

For example, if an AI agent notices that a specific type of customer is buying more during the evening, it will automatically shift ad spend to show more ads during that time. If an email campaign isn’t performing well, it might test different subject lines or formats without waiting for a human to step in. This kind of automation makes marketing faster, more efficient, and highly optimized.

Multi-Channel Growth Execution

Customers don’t just use one platform. They check emails, browse social media, get push notifications, and sometimes receive SMS offers. AI agents like OMNIA make sure everything works together.

Instead of sending the same message on every channel, an AI agent customizes the experience. If a customer ignores an email, the AI might send a follow-up through SMS. If they engage with an ad, it might trigger a push notification with a special offer. This way, customers feel like they are having a natural conversation with the brand rather than being spammed from every direction.

AI-Driven Growth Experimentation & CRO

Growth marketers don’t guess. They test. But running experiments manually takes time and effort. AI agents like GRETA make this process seamless. Instead of waiting weeks to analyze data, GRETA runs experiments automatically, testing different landing pages, pricing models, and conversion funnels to see what works best.

Let’s say you’re trying to figure out if a free trial or a discounted first-month plan will bring in more long-term customers. GRETA doesn’t just run a simple A/B test, it analyzes user behavior, predicts future trends, and adjusts strategies in real time. This means higher conversions with less guesses.

Enhanced Customer Retention & Engagement

Getting new customers is great, but keeping them is even more important. AI agents help businesses predict when a customer is about to leave and automatically trigger retention campaigns to bring them back.

If someone hasn’t used your product in a while, an AI agent can send them a personalized message with an offer or a helpful tip to get them engaged again. If a customer regularly buys certain products, AI can recommend exactly what they need next, making their experience feel natural instead of forced. This kind of smart engagement keeps customers loyal and reduces churn.

Increased Efficiency & Reduced Manual Work

Marketing teams spend a lot of time on repetitive tasks like segmenting audiences, setting up campaigns, analyzing data, and adjusting ad spend. AI agents handle all of this automatically. That means marketers can focus on strategy and creativity instead of routine work.

Think about email marketing. Instead of manually writing different emails for different customer groups, AI agents write, personalize, and send them at the best time for each user. Instead of spending hours tweaking ad settings, AI agents optimize campaigns in real time, making adjustments instantly. This reduces human error, saves time, and helps teams scale without extra resources.

Cost Optimization & Higher ROI

No marketer wants to waste money. AI agents allocate budgets efficiently, shifting spend to the highest-performing channels and reducing costs on underperforming campaigns.

For example, if an ad campaign is bringing in customers but they aren’t sticking around, an AI agent adjusts the strategy instead of wasting more money on ads that don’t lead to long-term value. It continuously monitors and optimizes customer acquisition and retention, ensuring every dollar spent is working toward real growth.

Competitive Advantage in 2025

AI isn’t a futuristic concept. It’s happening now. Companies that leverage AI agents are already ahead of those still relying on traditional automation. The difference is clear- AI agents react instantly to market changes, personalize experiences at scale, and continuously improve with every interaction.

Growth marketers who embrace AI agents aren’t just keeping up, they’re staying ahead. They are future-proofing their strategies with continuous AI-driven learning, ensuring that they remain competitive no matter how the dynamics shift.

Conclusion: AI Agents Are Changing Growth Marketing- Are You Ready?

Marketing isn’t what it used to be. Things are moving fast, and AI agents are making sure businesses don’t just keep up, they stay ahead. Growth marketers today don’t have time to manually test every campaign, tweak every ad, or guess what customers want next. That’s where AI agents step in. They handle the heavy lifting, helping businesses reach the right people, create better campaigns, and make smarter decisions- all in real time.

At Questera, we’ve built AI agents that actually do the work for you. Whether it’s SARA optimizing your ads, ELMA sending the perfect email, or GRETA running non-stop growth experiments, these AI-powered assistants are designed to help businesses grow faster and smarter.

The question isn’t whether AI is the future of marketing- it’s whether you’re ready to use it to your advantage. If you want to see how Questera’s AI agents can take your marketing to the next level, let’s talk. The future of growth marketing is here- don’t get left behind.