Top Klaviyo Alternatives with Better Personalization

Klaviyo has been a popular email marketing platform, especially for growing DTC and Shopify brands. It helped many teams get started with automated emails and simple flows. But things have changed.

Today’s users want more than just basic automations. They expect real-time content that speaks to them directly. Most teams don’t realize this until engagement drops or conversions slow down. That’s when they start looking for Klaviyo alternatives that go beyond the basics.

In this blog, we’ll walk you through the best Klaviyo alternatives built for smarter, faster, and more personalized journeys. If you're looking for alternatives to Klaviyo for personalization, this Klaviyo competitors list covers platforms that do it better, especially Questera.

People also read: Questera vs Klaviyo: 6 AI-Powered Advantages You Can’t Ignore

7 Klaviyo Alternatives that Offer Better Personalization

1. Questera: Agentic AI That Personalizes in Real Time

What It Is

Questera is a next-gen email marketing platform built for SaaS and eCommerce brands. It is designed for teams that want personalization to happen automatically without needing to update segments or flows manually. Most tools need a lot of rules, but Questera uses agentic AI that learns and acts on its own. This is what makes it stand out from other Klaviyo alternatives.

Why It’s the Best Klaviyo Alternative for Personalization

Many marketers do not realize how much time is lost waiting for segments to update or tests to finish running. Unlike other tools on the Klaviyo competitors list, Questera does not wait for manual input. It responds in real time. The entire system runs with smart AI agents who each have a job and get it done.

Here are a few you should know about:

• SEGA is the segmentation agent. It tracks what users are doing and updates segments without you lifting a finger.
• ELMA handles lifecycle emails. She sends the right message based on timing, behavior, and user journey.
• OMNIA is the channel expert. She personalizes communication across email, push, SMS, and in-app, based on each user’s preferred channel.

These agents help you do personalization in real time. You do not need to constantly create new rules. They adjust the messaging automatically based on each user’s actions. This is a big reason why Questera is one of the best Klaviyo alternatives in the market today.

Personalization Features

• Real-time rewriting of email content based on user behavior.
• Journeys that adapt as soon as a user shows new intent.
• Auto A/B testing that chooses winners while your campaign runs.
• Individual product and channel recommendations per user.
• No lag in trigger responses or segment updates.

Most other behavioral email automation platforms give you some form of personalization. But very few actually run the full journey on their own without needing ongoing edits. That is what makes Questera one of the most advanced personalization-first Klaviyo alternatives available today.

2. Insider: Good for Cross-Channel Personalization

What It Is

Insider is a well-known email marketing platform used by enterprise brands. It has tools for email, push, app, and on-site messaging. It is often seen as one of the top Klaviyo alternatives for brands that run big campaigns across channels.

Key Personalization Features

Insider offers predictive segmentation. It can guess which user should receive a message and on which channel. This works well if you have lots of data. It also gives you AI-based product suggestions which work mostly for eCommerce.

You also get a visual journey builder. This allows teams to plan what messages go out at each stage. Some people find this helpful, especially when mapping campaigns across touchpoints.

Limitations

The platform is powerful, but it can be hard for smaller teams to use. Many settings and personalizations must be configured by hand. If your team is not technical or lacks marketing operations support, it might feel heavy.

That said, it is still one of the more known alternatives to Klaviyo for personalization, especially for global brands.

3. Mailmodo: AMP Emails with Some Dynamic Elements

What It Is

Mailmodo is an email marketing platform that focuses on AMP-powered emails. These are emails where users can do things like fill forms or submit reviews directly inside the message.

Personalization Features

Mailmodo offers dynamic fields, so you can insert user names or other values into an email. You can also create workflows based on behavior, like sending a follow-up if a user did not open or click.

AMP makes the emails more interactive. That might feel personal even if the content itself is not deeply personalized.

Limitations

The tool is good if you care mostly about interactive content. But its personalization still follows rules. It does not use AI to predict or rewrite anything. You also cannot run multi-channel journeys the way you can in more advanced Klaviyo alternatives. So while it belongs on a Klaviyo competitors list, it is not among the platforms better than Klaviyo when it comes to smart personalization.

4. Netcore Cloud: Strong AI Layer for Email Personalization

What It Is

Netcore Cloud is an enterprise-level email marketing platform known for its deep AI work. It suits teams that want to use predictive tools to personalize their user journeys.

Personalization Features

Netcore’s AI engine, called Raman, studies past data to suggest product recommendations. It also helps you trigger user journeys based on predicted behavior. You can also use it to optimize content by learning what parts of the email perform best.

These features make it a solid tool for companies looking for alternatives to Klaviyo for personalization with a strong AI component.

Limitations

Netcore is best used by large companies. The interface and setup can be too complex for early-stage teams or small brands. If you do not have a marketing ops team or someone technical, you may struggle to use its full power.

It has earned a place on the Klaviyo competitors list, but is more suited for enterprise needs than agile teams looking for lighter, faster execution.

5. Brevo (formerly Sendinblue): Simple, Budget-Friendly Option

What It Is

Brevo is an email marketing platform designed with small businesses in mind. It focuses on helping teams get started with campaigns quickly without needing deep technical knowledge. Many people pick it when they are looking for basic but reliable Klaviyo alternatives that fit smaller budgets.

Personalization Features

Brevo allows teams to personalize both email and SMS using user data like name, location, or preferences. You can also set up simple workflows. These run when a trigger is hit, like a new signup or link click. It also offers basic A B testing, which can help improve open rates or subject lines.

These features give small teams a head start, especially those who want easy automation with little setup

Limitations

Brevo does well with simple personalization. But it does not use AI to change content or predict what users need. You will need to set up all logic manually, and that means content stays the same across most users.

For teams looking for personalization-first Klaviyo alternatives, Brevo may not be enough. It also lacks the ability to personalize user journeys across channels in real time.

Still, it holds a spot on the Klaviyo competitors list as one of the easiest tools for small teams who are just getting started.

6. MoEngage: Good for Mobile and Push Personalization

What It Is

MoEngage is a user engagement platform that works well for mobile-first brands. It helps teams personalize push notifications, app messages, and more. It is often considered one of the stronger alternatives to Klaviyo for personalization—especially for mobile.

Personalization Features

MoEngage offers predictive product suggestions based on past user activity. This helps teams target users who may be close to making a purchase. You can also personalize push notifications with dynamic content that updates based on behavior.

The platform lets you create real-time user segments that update as users act on your website or app. These segments can then be used to send messages at the right time.

Limitations

While MoEngage is great at mobile personalization, its email engine is not as advanced as others. It cannot rewrite emails using AI or suggest the best content for a specific user. It also does not offer true multi-channel content adaptation.

While MoEngage is great at mobile personalization, its email engine is not as advanced as others. It cannot rewrite emails using AI or suggest the best content for a specific user. It also does not offer true multi-channel content adaptation.

Many teams use it only for mobile and pair it with another email marketing platform. That makes it less ideal for those seeking platforms better than Klaviyo that work across all channels.

Still, it is a strong player among Klaviyo alternatives if mobile push is your main focus.

7. ActiveCampaign: Lightweight Personalization for SMBs

What It Is

ActiveCampaign is an automation platform that blends CRM with marketing tools. It has been a favorite for many small to mid-sized businesses that want automation with a bit of personalization.

It earns a spot on the Klaviyo competitors list for being simple, yet functional.

Personalization Features

ActiveCampaign allows you to use logic to send the right emails based on user actions. You can personalize emails using tags and user data like name or interest. The platform also offers simple behavior-based triggers, like sending an email when someone visits a page.

This helps you create small personalized flows without a steep learning curve.

Limitations

Unlike some newer behavioral email automation platforms, ActiveCampaign does not use AI to improve content or predict behavior. Segments need to be updated manually, and content does not change unless you create multiple versions yourself.

For that reason, it is not the best fit for teams looking for personalization-first Klaviyo alternatives that can learn and adapt without constant input.

It still provides value to teams who need a starter tool but want more than what Klaviyo offers out of the box.

Choosing the Right Tool Means Knowing What Slows You Down

Many tools in this Klaviyo competitors list serve different goals. Some offer simpler setups, others help with mobile or basic workflows. But most still rely on rules you set. What many people do not notice early on is how much time gets spent keeping those rules updated. Questera stands out because it does that work for you. It is one of the few personalization-first Klaviyo alternatives that runs entirely on AI agents. If you want smarter journeys and faster results, it is the best Klaviyo alternative to start with.

FAQs

What are the best Klaviyo alternatives for real-time personalization?

If you’re looking for real-time content updates and dynamic journeys, Questera is one of the best Klaviyo alternatives. It uses AI agents that personalize content, timing, and channels without needing constant rule updates.

Which platform is better than Klaviyo for AI-driven automation?

Among all the platforms better than Klaviyo, Questera stands out with its agentic AI approach. Unlike most tools that rely on manual workflows, it runs on autonomous agents that manage segmentation, triggers, and content optimization.

Are there any Klaviyo alternatives that personalize across channels?

Yes, tools like Questera, Insider, and MoEngage offer multi-channel personalization. Questera is the only one in the Klaviyo competitors list that lets AI personalize across email, SMS, push, and in-app, without delay.

What is a good email marketing platform for small teams wanting smarter personalization?

Questera is designed for fast-growing teams that need scale and speed. If you want an email marketing platform that adapts automatically, it’s a strong pick. Brevo and Mailmodo are better for simpler needs.

Which behavioral email automation platforms are easier to use than Klaviyo?

Brevo and ActiveCampaign are easier to set up than Klaviyo but lack deep AI. For teams looking for smarter behavioral email automation platforms, Questera offers speed and depth with minimal setup.

What makes Questera different from other Klaviyo alternatives?

Unlike others in the Klaviyo competitors list, Questera uses AI agents that adapt journeys in real time. You don’t have to keep building or testing new segments. Everything runs automatically based on user behavior.